POC is a Swedish company, built on a strong mission: to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection. POC joined Black Diamond in July 2012.
All our products have been tested by top world gravity sport athletes and then further refined to perfection. Our athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance.
OUR BRAND POSITION
POC works in a cross scientific way, from the office in Stockholm. The organization involves competences from different fields, such as engineers, material specialists, industrial and graphic designers, neurologists and back specialists. Stockholm is an important center for some of Europe’s leading research and development experts in the areas of safety, medicine, health care, advanced product development and testing. It´s our mission to do everything we can to develop protective gear that can save lives and reduce the severity of injuries. When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, and we never compromise safety, quality or performance.
POC has been fortunate to establish itself all over the world, in a short time, developing and marketing high quality protection for gravity sports practitioners. Starting in skiing and snowsports and recently moving into the cycling scene, POC has despite its recognition barely scratched the surface of these disciplines. The future holds new and revolutionary products and solutions, incorporating protection and performance, using gained competence, combining that with new findings and technologies, deriving from our cross disciplinary approach and whatever outside relevance we can identify.
Learn about our most recent awards.